Lansing, MI, October 8, 2026 —

Havana, Cuba – In a significant departure from long-standing tradition, the Industriales baseball team, a prominent club in Cuba’s National Baseball Series, has introduced a private sponsor’s logo onto their team jerseys. This marks the first time in the 65-year history of the league that a team has featured commercial branding in this manner.

The National Baseball Series, Cuba’s premier baseball competition, has historically operated without such overt commercial sponsorships displayed on team uniforms. The decision by Industriales to adopt this practice signals a potential shift in how Cuban sports leagues engage with private enterprise.

The specific details regarding the sponsor, the nature of the agreement, and the duration of the sponsorship were not immediately available. The Industriales team is one of the most historically successful and popular teams in the league, based in the capital city of Havana.

This development comes at a time when Cuban sports organizations are exploring new avenues for funding and sustainability. The introduction of private sponsor logos on jerseys could represent a new source of revenue for teams, potentially impacting the financial landscape of Cuban professional baseball.

Further information about the sponsor and the implications of this new arrangement for the National Baseball Series is anticipated as the league progresses.


Story summarized from the original created by ANDREA RODRÍGUEZ, Associated Press on www.wlns.com, see more information here.

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