ShopOS Launches Sloosh, an AI-Powered Creative Platform for the Next Generation Creators
The $20 million-funded startup is opening the AI-plus-expert creative engine it built for global brands to creators and
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ShopOS, the AI company backed by Flipkart co-founder Binny Bansal’s 3STATE Ventures, today launched Sloosh, an AI creative platform that turns ideas, photos and videos into product imagery, visual scenes, reels and creator-style clips.
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Sloosh runs on the same image and video orchestration engine ShopOS uses to deliver creative for leading brands across India, the UAE and the US. By combining AI agents, reusable workflows and human expertise, the platform brings consistent, brand-ready creative production to agencies, founders, businesses and independent creators.
From prompts to repeatable workflows
While AI makes generating individual images and videos easier, producing consistent, on-brand content across use cases often requires repeated prompting and multiple tools. Sloosh solves this with Spaces, ready-made creative workflows anyone can run with their own inputs for consistent results every time. In Spacelab, Sloosh’s visual editor, users can build and publish their own.
Sloosh also connects with AI assistants including ChatGPT, Claude, Gemini and Cursor through Sloosh MCP, with an Adobe After Effects plugin launching alongside the platform. Creators can publish their own Spaces for others to use, contributing to a community-led ecosystem with transparent pricing and a roadmap shaped by users.
“Great creative work is a process, not a prompt. For the last few years, we’ve been building that process for some of the biggest fashion and retail brands, with AI workflows and human experts working together. With Sloosh, we’ve packaged those AI workflows into a platform anyone with an idea can use, whether they’re a creator, a designer, a founder or a SMB, at a fraction of the cost and time,” said Ajay P V and Sai Krishna V K, co-founders of ShopOS.
The founders previously co-founded Scapic, an AI and augmented reality commerce platform acquired by Flipkart in 2020, before helping establish and lead Flipkart Labs.
To mark the launch, ShopOS has released a brand film tracing creative expression from traditional art forms to AI. Watch it here: https://www.youtube.com/watch?v=xvTFEbY5rKk
Got an idea? Sloosh it.
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